In the new century, private security organizations are moving towards a new professionalism. This call comes not only from the Ministry of Home Affairs but also from the Consumers Association of Malaysia. The security Service Association of Malaysia and industry leaders have begun to express concerns over the lack of regulation of the industry. A situation that leads to cutting corners and lowering standard to meet the competitive threat, license franchisers which has been main cause of lack of services in the industry as the rate are reduced and the guards would fall victim of low wages & be demoralized to discharge their duties. We, at TEAM GUARDS SECURITY SDN.BHD, firmly believe that in order to meet and exceed our customer’s requirement and expectation, we need to build our organization around the concept of Customer Relation Management (CRM).